The site is loved by the user’s favorite: digging the keywords behind the user’s needs

Today’s theme is to dig deep into the keyword behind the user needs, so as to achieve your site is recognized by more and more users, like. Rather than entertain themselves.
Generally think that the keyword is a simple use of mining tools such as 5118 query, sort out a group of keywords can be. However, the correct process is not so simple, we not only to dig keywords, but also to dig hidden behind the keyword user needs, in accordance with the needs of users to build keywords landing page.
Here we use the actual case for everyone to do in-depth analysis:
Dig out the long tail of the tourist keywords
For example, to find some long-term keywords on the use of tourism, use the 5118 keyword mining tool to query “travel where good” this keyword, as shown:
Site by the user favorite secret: digging behind the keywords of the user experience experience experience 1
You can see in front of the three key words “where the beach travel good” “Spring Festival travel to where good”, “51 travel to where good” Baidu index are good, the following 51 travel where “the key Words, as shown:
The site is the user’s favorite secret: digging the keywords behind the user needs experience experience 2
You can see the front row is the avatar of a page, open the page,
The site is the user’s favorite secret: digging keywords behind the user needs experience experience 3
You can see this page lists some of the attractions for the May Day. Analysis we have to think, if we want to optimize such a keyword, ranking beyond this page, how to do it?
At this time we have to analyze hidden in the keyword behind the user needs.
First of all, the search “51 travel to where good” users in accordance with the geographical points can be divided into the South and the North, while the South and the north of the user search “51 travel where good” keywords have different user needs, the South users Hope to travel to the north of the attractions, the north of the user want to travel to the South attractions, if we in the page on the South attractions and the northern attractions of the classification, is not better able to meet the needs of users?
Second, according to the user’s age distinction between children and the elderly two special groups, users in the search for this keyword is not hidden for children or the elderly travel needs, we can in the page for the two groups to develop a suitable Attractions, such as suitable for the elderly tourist attractions, suitable for children to travel attractions.
On the surface, all users are searching for the same keywords, but each user has their own specific attributes, which determine the difference in user requirements. If we can as much as possible in the keyword landing page to meet the needs of more users, then this page will be more users like to reduce the bounce rate, so the keyword ranking is very stable.
Digging the long tail of health keywords
With the development of society, more and more people began to focus on health, if the user search for “spring health to eat what good” this keyword, then we should use what page to meet the needs of more users? We use Baidu search engine Search “spring health to eat what good” as shown:
Site by the user favorite secret: digging behind the keywords of the user experience experience experience 4
Click to enter the top of the site, as shown:
Site by the user favorite secret: digging behind the keywords of the user experience experience experience 5
You can see this article recommended some suitable for spring health food, in addition to the food is not more in-depth classification, so that we have the opportunity to go beyond.
We may wish to think about the search “spring to eat what good” behind what types of users. From the gender point of view, can be divided into men and women, the two groups of people on the health needs are not the same, female users in the health needs behind will also focus on beauty and so on. From the age of distinction will be more elderly this special group, the elderly are weak, more concerned about health. So, we think about how to meet the needs of these three categories of user groups as much as possible when we think about the key words landing page.
For example, we can divide the content into four blocks:
The first piece introduces the basics of spring health
The second piece introduces the woman spring to eat what is good
The third piece introduces the men’s spring health to eat what is good
The fourth piece introduces the old spring health to eat what is good
Each piece of content can be obtained from different sites, such as “men spring to eat what good” can be obtained from the following figure:
Site by the user favorite secret: digging keywords behind the user needs experience experience 6
“Women spring health to eat what good” and can be obtained from another website, as shown:
Site by the user favorite secret: digging behind the keywords of the user experience experience experience 7
And so on, this combination can meet the needs of users, search engines are also very fond of.
Finally, each keyword has hidden behind the needs, we have to learn to tap these needs, only in the page continue to meet these hidden behind the needs of the keyword, our site can be more and more users love.




   




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